Lovin’ Lake County is the official destination marketing organization (DMO) for Lake County, Minnesota. We welcome all people to enjoy our beautiful natural resources and Lake Superior’s majestic North Shore.
Lovin’ Lake County’s mission is to promote and develop tourism and economic development through marketing and events to stimulate Lake County’s economy, enhance the quality of life for all that live here, and protect the area’s unique qualities for the continual benefit of all Lake County residents.
Executive Director & Founder
Janelle brings years of tourism and community experience to Lovin’ Lake County. Janelle oversees the DMO’s operations and staff and runs two information centers. Also, as president of the Lake County Chamber, she recruits and maintains memberships while providing a valuable service to its members. Networking, marketing, social media, fundraising, events coordination, businesses recruitment and retention, trainer, and facilitator are roles that demonstrate Janelle’s passion for her community and growing tourism for Lake County.
Director of Communications & Outreach
Michelle is extremely excited to be working at Lovin’ Lake County. She brings a background in marketing and community engagement to the team. As a UMD graduate with a degree in communications, Michelle is passionate about the people who live and work in Lake County. After living all over the United States, Michelle believes that Lake County is one of the most beautiful places in the country.
In her spare time, you can find Michelle in her car driving her kids to various sporting activities, and in her rarely ever happens spare time, she loves to read, cook and spend time at her cabin with friends and family.
Kathryn “Kat” Holm
Director of Marketing
Kat brings a wealth of marketing experience to Lovin’ Lake County. In her prior role as a marketing strategist and account manager, she worked with numerous Minnesota CVBs assisting in marketing and media planning, social media, branding, and website strategy. She also dabbles in graphic design and video editing.
Kat graduated from UMD in 2004 with a bachelor’s degree in Business Marketing and Communications. She’s previously held roles as a digital project manager, account manager and strategist, and digital media manager.
Kat’s an aspiring home chef and loves to watch her two sons swim, play baseball, and act in plays. During the winter, she enjoys watching the MN Wild and ice skating. When summer hits you’ll find her spending as much time outdoors at the lake, fishing, grilling, and soaking up the sun.